The politician who eventually does get elected as president, and those who do get elected as your/our representatives, will have more of an impact on the lives of your/our children, grandchildren, nieces, and nephews than they will on you or I. For those who have ben thinking of taking a break from FB, this may be a good time as it will only get worse for the next few months. So far, the impact of social media on our election process is not looking good! Unfortunately, advertising works. Test marketing works and most all of the media airtime has been purchased by those who want to influence how the average person votes. If they can convince a generation of citizens that smoking is not harmful to their health, that beverages, particularly water, is better wrapped in plastic, that human caused global climate change is not something our generation needs to deal with, than swinging an election is child's play!